The Guide to Understanding Frustration Online

"The Guide to Understanding Frustration Online"

Why frustrating customer experiences on the web matter

(and how FullStory session replay can help)

We believe that today, more than ever before, the Internet has created a competitive landscape in which the best products will win. In this environment, there's no room for friction—expectations have never been higher. It's critical to identify frustration in the online experience and fix it.

What are the main drivers of frustration online? What are the identifiable signs of struggle? What's the future of frustration detection online? How do you use FullStory's frustraction signals to search for broken experiences on your website or app?

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